But, it turns out his work has moved around the globe, and in many cases been translated, and Shakespeare has been adopted into other cultures as a national poet/playwright. Or, his work has come to be associated with some very fraught ideas of colonialism and national identity (see: South Africa), or even with the very nature of what is art for the masses vs. the intellectuals (see: China).
There are five sections: Germany, the US, India, South Africa, and China. The author travels to each, so you get a really great flavor of the places involved. It’s just a fascinating read.